Privacy Policy | Terms and Conditions

Who I am is a website run and owned by Niklas Lampi. My purpose is to provide educational articles and videos as well as premium products that people can use to achieve a certain look and improve their physical performance.

Please note that me as an author of this site is not engaged in rendering professional advice or services to the individual reader. Niklas Lampi is not (yet) a certified personal trainer or coach and is not accredited by any institution. The ideas, procedures, and suggestions contained within my work are not intended as a substitute for consulting with your physician. All matters regarding your health require medical supervision. Me as the author shall not be liable or responsible for any loss or damage allegedly arising from any information or suggestions within this website. You, as a reader of this website, are totally and completely responsible for your own health and healthcare.

Your results may vary. Testimonials and examples used are exceptional results and are not intended to guarantee, promise, represent and/or assure that anyone will achieve the same or similar results.

The personal data we collect and why we collect it

This is a WordPress site. By default WordPress does not collect any personal data about visitors, and only collects the data shown on the User Profile screen from registered users. In order to streamline and enhance your experience, this website does collect some information.

There are some third party plugins involved for the purpose of this collection. These are:


This plugin is responsible for the sign-up forms you will find on many of my pages. Those sign-up forms are integrated with Aweber, which is a marketing automation platform and an email marketing service. Whenever you input your email address into one of those sign-up forms, your email address will automatically be added to one of our Aweber lists of potential customers. Over the course of the next few days you will receive a series of emails that contain educational content, links to pages/posts on my websites, and links to the sales pages of my products. I also periodically send direct emails to the email addresses found on my Aweber lists with the purpose of informing you of new content posted on the site, giving you updates on the projects I’m working on, or promote some of my products.

If you give me your email address, you acknowledge that the information you provide will be transferred to Aweber for processing in accordance with their Privacy Policy and Terms.

Google Analytics

Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. When visiting my website, Google Analytics allows me to log the IP address used along with the dates and times of access. I use this information to analyze trends (how many people visit each month), track users movement (see which pages are most popular and how many pages people visit on the site), and gather broad demographic information (the age groups of my website is most popular with or what percentage of my visitors are male and what percentage are female). I use this information strictly to improve your experience on the site and to better market products to the right audience. Most importantly, any recorded IP addresses are not linked to personally identifiable information. That means I may see that a user is currently on the home page of the site but I cannot identify who he or she is. Other information may be collected as well, such as the source that referred you to the website. Likewise, your duration on the website, and your destination when you leave the website can also be tracked. Other common data collected include the age group you’re part of, the browser you’re using and the type of operating system your computer uses. Again, this is common data collection, and I use it to produce a better experience on the site.

Affiliate marketing

Affiliate marketing involves a company that recruits affiliates to sell its products or services online. I work as affiliates for these companies and websites: KinobodyAmazon. When affiliates sign up at the provider’s website, they are provided with a specific link to that website. When visitors to the affiliate’s site click on the advertisements and go to the advertiser’s site, the affiliate may receive a commission if that click leads to a sale. The advantage of affiliate links is that they track sales and offer opportunity to those who are interested (affiliates) in selling another party’s products.

An affiliate link is a specific URL that contains the affiliate’s ID or username. In affiliate programs, advertisers use affiliate links to record the traffic that is sent to the advertiser’s website. This action is all part of an affiliate program. Affiliate agreements commonly state that the affiliate is responsible for arranging its own affiliate link and making sure that it connects to the advertiser’s website.

Note that any personal information you provide to others is no longer my responsibility. When you click on an affiliate link, your information might be collected by that third party. That information is beyond our control and becomes subject to the policy that party has in place.


Comments are essential for users to interact with us and ask questions about the content. When visitors leave comments on the site I collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

Contact forms

Any visitor or user information that is collected via any of the contact forms on this site is used for the sole purpose of interacting with the users. They are basically simplified ways for you to email us. None of this information is disclosed on any other platforms. When you submit the contact form on the site, both the data on the contact form as well as your IP address is collected for reference.


Web cookies are small piece of data sent from a website and stored on your computer by your web browser. Cookies allow me to customize your use of the website and improve your experience. For example when your username and password are remembered by a web site that is done through the use of cookies. They basically allow the site to reflect your actions and preferences. On each page of our website you can check what cookies are in use. If you are using Google Chrome, you simply need to click on the green lock on the left of your website URL and see which cookies are in use:

You can easily make adjustments in your web browser to disable cookies if you choose to do so:

However, refusing cookies may disable some of the websites features and reduce its functionality.

If you click on one of our affiliate links, a cookie will be saved in your browser with my ID. That is the way the vendor identifies that you were sent on their sales page from my website. So in the case you purchase one of their products, a commission can be awarded to me. You can delete that cookie if you want. To do that, once you’re on the vendor website, delete all your browser cookies associated with that site and mine.

To learn how you can disable cookies on different browsers, visit or

Embedded content from other websites

My articles and pages may include embedded content (videos, images, articles, podcasts, music, etc). Embedded content from other websites behaves in the same way as if the visitor has visited the other website. For example watching a YouTube video from my website will register as a normal view on YouTube.

Please note these websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and logged in to that website. For example watching a YouTube video on my website will influence the type of content YouTube is going to recommend to you in the future because you were logged into your account and they can track what you watch. That information is beyond my control and becomes subject to the policy that party has in place.

Links to Third Party Websites

In my articles you may find various links for your use and reference (other blogs, research studies, videos, books, etc). Note that the privacy policies of those websites most likely differ from my own. I’m not responsible for their privacy policies.

Your Privacy

The primary reason I collect personal and private information from you is simply to improve the user experience on the site and better serve my readers and customers. I have no reason to share your data that I collect with other parties and will never do it. You can ask me to delete all the information that I have collected from your visit to my website.

I do not wish to maintain information on my website from those who I actually know are under 18. I do not wish to promote or sell products to minors. Please note that children under 18 are not allowed to use my website or to purchase my products. If you are under 18 and you use my website, you are solely responsible for your actions and are acting against my will.

Ezoic Ad Parters Privacy Policy

I collaborate with an ad company named Ezoic. You can read our Privacy Policy here

How long I retain data

If you leave a comment on the site, the comment and its metadata (your email address, the time you posted the comment, the name you used to post the comment) are retained indefinitely. I do that because I want to preserve good questions and answers that are posted on the site throughout the years. However, if you want your comment deleted, you only need to tell me and I’ll remove it for you.

The email address you use to sign-up to our newsletter (through Aweber) are also retained indefinitely. That is unless you choose to unsubscribe from the mailing list (you can do that by using the links at the bottom of any email I send you).

The data Google Analytics collects about your visit on the site (the site you came from, pages visited, time spent on each page, the device used, your age group, etc) are stored for 26 months. Like mentioned before, these are in no way linked to personally identifiable information. I can’t know it was you who visited the site.

The affiliate cookies have different lifespans. For some vendors they live only 60 days (meaning if in 60 days from clicking our affiliate link you end up purchasing the product I sent you to, I’m awarded a commission) while for others they live up to one year. For some they may live indefinitely (although that’s not really possible since you will most certainly update our browser or device at least once every few years and those cookies are lost in the process).

Customer purchase records are also retained indefinitely. That is because I want my customers to have lifetime access to the products they purchase. Some people buy one of my products but only use it a few years later. I want them to always have access to it (just like owning a book) and for that I need to retain purchase records.

Your right over your data

You have the right to be forgotten. You can always ask me to delete any and all information that the site have collected about you. However, this does not include any data that I’m obligated to keep for administrative, legal, or security purposes. If you have an account on this site, you can request to receive a file of the personal data I hold about you, including any data you have provided. You can also request that I erase any personal data that I hold about you on this site.

How I protect your data

My site uses encryption to prevent data from being leaked to third parties. To protect my mailing lists I use two factor authentication in addition to encryption.

With that said, at the moment I do not have any data breach procedures in place. That means if my site would somehow get hacked and your information shared through your comments would leak to third parties I do not have a way to get it back from them. My email lists, customer purchase records, and web analytics are much safer since they are handled by some of the best services in the world such as Aweber, WooCommerce, and Google. By paying to use their services the responsibility for keeping my users data safe is transferred to them.

Change Notice

As always, this privacy policy can change without notice and was last updated on May 23rd 2018. If your online privacy is important to you, you should save this page and check it frequently because it can change without any notice. All changes will be posted on this page publicly so my visitors are always aware of the updates, as well as the information I collect, how I use it, and under what circumstances (if any), I will disclose it.

If you have any questions, please feel free to contact me directly at: [email protected]. Don’t use social media for this.